Mud Hut Travel at the World Travel Market 2009
Tuesday, November 24th, 2009
What a fantastic three days it has been. It was Mud Hut Travel’s second WTM and my first. Just imagine, the whole of Excel London filled with travel industry representatives. Countries from all the continents, all shapes and sizes, had wonderful stalls, showcasing what their particular region or company has to offer. A feast for the travel-hungry professional.
It was fantastic to be able to meet some of the people we have been working with over the past year – representatives from lodges and management groups in Zimbabwe – especially as Victoria Falls has been really popular at Mud Hut lately. It’s an incredible destination, showcasing some of the best southern Africa has to offer, and it was fantastic to be able to learn much more about this amazing country. Victoria Falls, right on the mighty Zambezi River, is a firm honeymoon favourite for the adventure-loving. Zimbabwe has been in the news for all the wrong reasons in the last few years, and it was great to find out that the tourism industry there is still going strong and that there are funds flowing into a region that has so much to offer and needs support. A custom-made adventure trip to this amazing place is always a highlight for any trip to Southern Africa.
Some of Malawi’s stunning lakeside lodges, like Kaya Mawa, are getting a facelift this year, and it should continue to attract travellers who want to combine lake and land adventures.
Zambia, a Mud Hut favourite and all-round breathtaking experience on the Southern African circuit, is going from strength to strength. We managed to tie strong bonds with some of our trusted contacts in the South Luangwa and Lower Zambezi parks, like Norman Carr safaris
South Luangwa, Norman Carr Safaris
and Robin Pope Safaris, and their seasonal walking safari camps, Sausage Tree Camp and the beautiful lodges run by Sanctuary Retreats, Puku Ridge Camp and the Chichele Presidential Lodge. I spent Christmas in the South Luangwa last year, and it was one of the most memorable experiences of my life. The Zambian lodges are incredibly well appointed and attract honeymooners from all over the world.
We managed to make close contact with people from Explore Gorongosa – an amazing camp in Mozambique’s prime game reserve. They do fantastic specials combining game viewing with the breathtaking tropical beach lodges the country is famous for. Our honeymoon favourite, Flamingo Bay Water Lodge, was represented and it was good touching base in person again.
Namibia was a revelation – having been a regular winner or runner-up in Wanderlust’s Travel Awards Top Country category, this arid and stunningly beautiful country had a strong presence at the WTM. Showcasing lodges, adventure trips, sustainable tourism effort or cultural encounters. And if you have World Cup tickets or you are travelling to South Africa in general, it’s really easy to tag on an excursion to Namibia.
Our horseback safaris have attracted a lot of interest over the past few months, and we managed to secure great deals again, especially in Botswana’s Okavango Delta and the Limpopo Valley. I always thought this is the best way to see game – up close and personal, and the comraderie and down-to-earth atmosphere on these specialist safaris are incredible. We can now offer horseback holidays in southern Africa for all levels.
South Africa, of course, had a fantastically strong presence. It was all about the World Cup 
– a lot of the activities at the WTM were based around football. The Kruger Park is always a firm favourite on the safari circuit and we were lucky to be able to meet up with representatives from some of our favourite lodges there – Sense of Africa’s Lukimbi and Idube as well as finding new boutique hotels and self-catering apartments in Cape Town and the close-by vineyards of Stellenbosch and Franschoek. South Africa, as always, is going from strength to strength.
There were fantastic lectures, too – all about some of the latest efforts in sustainable and responsible tourism. Discussions around the future of adventure travel. Case studies into package versus custom travel. Of course we were lapping it all up, trying to figure out how to translate all of these ideas into our particular business, that of creating custom-made itineraries for travel in Southern Africa. I had been planning quite a few client honeymoons lately, and it was great to learn how to approach this specialist market more effectively.
Can’t wait for next year’s WTM!
If you want to get in touch … 
Above all, keep smiling!
Bettina
